Wilkinson Sword - Blade Masters
Every now and then the stars align and a group of talented people gets together with the same ambition to make a really special body of creative work, and have fun in the process! Great writing helps here too. And it often tends to make the role of the designer easier and harder in equal measure.
The task then for this project became a very simple one - make an invitation to read. The flip-side of this challenge is trickier because it means resisting the urge to do anything that risks getting in the way of the idea, or the very simple story being told.
The task then for this project became a very simple one - make an invitation to read. The flip-side of this challenge is trickier because it means resisting the urge to do anything that risks getting in the way of the idea, or the very simple story being told.
A significant part of the creative process involved selecting the right typeface. (We deliberately chose Reckless Neue because it somehow felt a tiny bit hairy and so complimented the subject matter quite aptly).
All the executions you see here came directly from an objective to turn every poster and billboard into an opportunity to reward the passer-by - and raise a smile. For this, giving the role of the entertainer to the pack and the razor felt like a very natural choice and saved the need for an extra superfluous logo. This gave way to an idea that could work inexhaustibly into the future of a razor that seems to almost actively want to perform. Afterall, any expert really enjoys and embraces their field of expertise, and you’re a Blade Master - as it turns out - that’s no different.
All the executions you see here came directly from an objective to turn every poster and billboard into an opportunity to reward the passer-by - and raise a smile. For this, giving the role of the entertainer to the pack and the razor felt like a very natural choice and saved the need for an extra superfluous logo. This gave way to an idea that could work inexhaustibly into the future of a razor that seems to almost actively want to perform. Afterall, any expert really enjoys and embraces their field of expertise, and you’re a Blade Master - as it turns out - that’s no different.
Role
Design, typography & art direction
Collaboration with
The team at Pablo London & Oli Beale
Special thanks
Oli Beale, Dan Watts, Sophie Rock, Ben Mascari, Andy Parkman, Madeleine Huxley, Dom Kocur, Katie Houghton, Emily Forrester & Viren Patel.
Typeface
Reckless Neue by Displaay
Design, typography & art direction
Collaboration with
The team at Pablo London & Oli Beale
Special thanks
Oli Beale, Dan Watts, Sophie Rock, Ben Mascari, Andy Parkman, Madeleine Huxley, Dom Kocur, Katie Houghton, Emily Forrester & Viren Patel.
Typeface
Reckless Neue by Displaay
