Richard has 25 years experience working as an award winning multi-disciplined graphic designer across brand, visual identity, advertising, digital media, and digital product. He spent his first 12 years with Wieden + Kennedy London before a spell at Sid Lee Montreal in 2012 – happily coinciding with the London Olympics. For 4 years he helped live audio streaming startup Mixlr get off the ground to become an app downloaded and enjoyed in 178 out of 195 countries around the world, hosting millions of monthly listeners. Taking a little timeout, he launched a documentary project called The Sustainers, and published his first book about The Sustainable Movement. For two years he travelled to Amsterdam, working with the friendly peeps at 72andSunny in Amsterdam, and then back again across the North Sea to  escape the pandemic, and help Gentle Forces get off the ground and secure their first major project launching a global sports brand from scratch. Most recently he’s worked as Design Director supporting a thriving team at Anomaly in London, leading the brand evolution for one of the world’s most loved swim-sports brands; and as a Design Director for a handful of start-ups where he provides design & design direction, support, guidance and leadership across their visual identity, brand and user experiences. 
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Roles: Design Director / Designer / Art Director
Current Location: London / UK
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Selected Clients:
Adidas
Audi
APG
Architects CAN!
Axe
Channel 5
Cravendale
Coca-Cola
Diet Coke
EA Sports
Emeco
Emirates
English Heritage
Flowmtb
Film 4
Gentle Forces
Google
Honda 
Households Declare!
H&M Move
Hyphe
Jack Wolfskin
Johnnie Walker
Klarna
Le Shuttle
Loot
LoveFilm
Lurpak
Mixlr
Nestea
Nokia
Nokia N Series
Nike UK
Nike Global
Nul Health
Ogilvy London
Pablo
Revlon
72 & Sunny Amsterdam
Speedo
Sony
Sockeye - PDX
Southern Utah Museum of Art (SUMA)
Target
Terrex
The Guardian & Observer
Visit Wales
Wilkinson Sword
Wieden + Kennedy
Yahoo!
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'Good design is much more than just making things look nice. Good design can make narratives more compelling, and it can help enable people's journeys to be more seamless. It helps products to be simple in their use and effective in their intention. When good design teams up with the right words and narratives, together they can help elevate a brand not just by telling provocative and engaging stories, but by communicating relevant ones that truly fit their personality. Design is also the iterative process of making the most of the magic which starts with a good idea, be it big or small.'
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'Along the way I've had the fortune to work on many great projects and collaborate with a lot of talented people. You can see some of the results of those happy accidents here. And yes, my middle name is Zachary.'
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Richard is a big believer in craft, has a passion for experiences, photography, type, illustration, film, animation and the human use of technology. In his spare time you might find him running, in the mountains, woods, or on a bicycle.
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Key Skills:
Graphic Design / Brand Design / Visual Identity / Art Direction / Typography / User Experience / User Interface / User Flow / Visual Communication & Storytelling
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Blog: I ran here today
Vimeo: RZH
Instagram: rzhooker
Flickr: RZH
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Contact: rzhooker@gmail.com
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