Uber Rides

With the bigger campaigns, sometimes the craft happens in the less expected places. Such as the casting, the locations the overall production, and these are the places where the joy is to be found. This was Uber’s first big outdoor and online camapign with reach across Europe, South Africa and SEAP (South East Asia Pacific), and just pipped their big brand-identity overhaul. 
Collaboration with
Christian Bauer, Frenkel Schönfel, Renée Lam (film), Laura Visco, Rey Andrade, Enrico Toeschi, Lauren Portelli, Mike Beer, 72andSunny Amsterdam

Photography 
Alex Cretey Systermans, assisted by Sam Benard & Jack Boniface

Retouch
Guillaume & Dario at Loupe