The Sustainers is an ongoing photographic and documentary project aiming to capture and share the stories of those pushing out the boundaries of design by building more sustainable means of living – those not just working with new technology, but those who are also drastically innovating on the way we think about innovation. People showing a greater sense of generosity towards the future. After all, “storytelling is the means by which we navigate the world”, and largely through each story's framing, this determines how effectively we gather knowledge.
Here you'll find reference to how the brand identity came to life, and how it was applied to a variety of touch points. To find out more, please visit the Sustainers.
Our Objective is to help inspire a movement by giving it a more human face. The story thus far has been one of megawatts and gigawatts. Whilst we believe that by showing the imagination and dedication of those pushing this new frontier, we can make the task more accessible to a greater number of people. After all, we won’t progress by singular acts of brilliance. Only by the efforts of a fully engaged and brightly lit community. In an era where we’re all generating, it’s here in the midst of everyone’s actions, where innovation is most likely to occur.