These solutions for Ultima II were perhaps a little ahead of their time - potentially more familiar with the type of imagery we’re now accustomed to on social media. However, long before Instagram first appeared on the horizon, we made these executions as perforated postcard insertions into the monthly beauty mags. That way people could remove them, write a message on the back, and send their favourite image to a friend. The lovely thing about this project was that a provided an opportunity to make connections with a variety of talented photographers.

Role: Art Direction, Design, Type, and some photography
Collaboration with: Kim Papworth