![](https://freight.cargo.site/t/original/i/35d4359294441dcbc63880207576b61d36a09a84c6a9989ae2ef57b331ee68ea/Observer-Templates-Spreads_1_W1600.jpg)
![](https://freight.cargo.site/t/original/i/e0cb9c91262d828963226e6de137fd741c1b65a01f07167b71541e5ff440a589/Observer-Templates-Spreads_2_W1600.jpg)
![](https://freight.cargo.site/t/original/i/b4739f0cd1a5371b0a774ccae2e34f26f59115d08a457bf1a0c116134c89a630/Observer-Templates-Spreads_3_W1600.jpg)
We needed to create a template to house various Observer promotions. It's a challenging job, creating design to act as a home for more design. A bit like trying to design see through packaging - it should inform, but you shouldn't notice it. (Please note the lovely mag covers are not our doing)
Role: Art Direction, Design & Type
Collaboration with: Ben Terrett, William Fowler