There was no way of predicting that the campaign style we originally set up would then go on to run for the next 5 years. It was a pleasure to work on several of the Run London campaigns over the subsequent years.

I once bumped into someone on the tube who was convinced it was different girls names, rather than months of the year helping and encouraging you to train. Ooops.

Role: Design & Typography
Collaboration with: Matt Follows, Chris Groom, Simon McTaggart, Nick Darken, Tony Davidson, Kim Papworth.
Illustration by: Andy Smith
Produced by: Mick Bailey


I had no idea when I worked on this in the first real year of my career that the campaign style I set up would then run for the next 5 years.

I once bumped into someone on the tube who was convinced it was different girls names, rather than months of the year helping and encouraging you to train. Ooops.

Role: Design & Typography
Collaboration with: Matt Follows, Chris Groom, Simon McTaggart, Nick Darken, Tony Davidson, Kim Papworth.
Illustration by: Andy Smith
Produced by: Mick Bailey