![](https://freight.cargo.site/t/original/i/78f2c3d067611469c0270e1a9f206fdae4fffdb25622a8d6d4ab1263639c464c/Nike_RunLondon_APRIL-Eatchips_48_o.jpg)
There was no way of predicting that the campaign style we originally set up would then go on to run for the next 5 years. It was a pleasure to work on several of the Run London campaigns over the subsequent years.
I once bumped into someone on the tube who was convinced it was different girls names, rather than months of the year helping and encouraging you to train. Ooops.
Role: Design & Typography
Collaboration with: Matt Follows, Chris Groom, Simon McTaggart, Nick Darken, Tony Davidson, Kim Papworth.
Illustration by: Andy Smith
Produced by: Mick Bailey
I once bumped into someone on the tube who was convinced it was different girls names, rather than months of the year helping and encouraging you to train. Ooops.
Role: Design & Typography
Collaboration with: Matt Follows, Chris Groom, Simon McTaggart, Nick Darken, Tony Davidson, Kim Papworth.
Illustration by: Andy Smith
Produced by: Mick Bailey
![](https://freight.cargo.site/t/original/i/7a3166a9b30ada1d75e7c7d8c7d8c96d73eba54c3911de3d929bfda8d9983043/April-Poem.jpg)
![](https://freight.cargo.site/t/original/i/eca7a039d9d39146f3ed948eeb8c78ebe2def36845b7417b76e92bee97ae4d25/maypoem.jpg)
![](https://freight.cargo.site/t/original/i/5ffb33ee2c78bcc7214ef6f3c8352d4d259e6f3c237c1b2bbc45a0de258afce5/Nike-RunLondon-COSY-96_o.jpg)
![](https://freight.cargo.site/t/original/i/2bbe095511972ce9c6edbf9f01cf1a8cc6eadf78976a8e272598cfe6fa53342f/Nike-RunLondon-MUGGERS-96_o.jpg)
![](https://freight.cargo.site/t/original/i/7c83344c1645011986b421dabca97ad42bdc0ba0b3167228aa744cb123d0955c/Nike-RunLondon-TAXI-SIDE_o.jpg)
![](https://freight.cargo.site/t/original/i/9cad1ecae6457629a10ed8a725ccbfe7b439702b9928a92874d51062b5d49727/Nike-RunLondon-In-Situ1_o.jpg)
![](https://freight.cargo.site/t/original/i/cc94cde7cac6545fd6eb34ed38752bbcacb14dc3e4b7b0b04a6577a2bd876bca/Nike-RunLondon-In-Situ2_o.jpg)
![](https://freight.cargo.site/t/original/i/f106cd0e87259213bb420c1395b76b89e2fa82dc8c91b2c61835272d5e4c4d02/Nike-RunLondon-JULY-IsaRunner-6Sh_o.jpg)
![](https://freight.cargo.site/t/original/i/9e192edbc816ee22e3c83ad532fb2ea8ce9641ecaa60a6a9deffaec60c61cb6e/Nike-RunLondon-01-StartLine_o.jpg)
I had no idea when I worked on this in the first real year of my career that the campaign style I set up would then run for the next 5 years.
I once bumped into someone on the tube who was convinced it was different girls names, rather than months of the year helping and encouraging you to train. Ooops.
Role: Design & Typography
Collaboration with: Matt Follows, Chris Groom, Simon McTaggart, Nick Darken, Tony Davidson, Kim Papworth.
Illustration by: Andy Smith
Produced by: Mick Bailey