![](https://freight.cargo.site/t/original/i/f2501b0966f4d04e712b9d935f417ac7a34d62bb4d3f2f8b76b3c9911d5fdd20/Embrace-failure-T-shirt_NoText.jpg)
Embrace Failure
‘Make friends with someone who isn’t afraid of failure, because they'll throw one hell of a party when they they finally succeed’.
We liked the graphic & the sentiment so much we turned it into T-shirt (featured in Creative Review magazine), and a lightbox for one of the meeting rooms at W+K London.
(Photo art directed for Creative Review by Matt Gooden)
We liked the graphic & the sentiment so much we turned it into T-shirt (featured in Creative Review magazine), and a lightbox for one of the meeting rooms at W+K London.
(Photo art directed for Creative Review by Matt Gooden)
Photography
Magnus Unnar
Magnus Unnar
![](https://freight.cargo.site/t/original/i/ff95acfbdd978673bf97a53195792a2dc6a6084f66a7e60e6e61e9817c8635b0/Embrace-Failure-Lightbox1.jpg)
![](https://freight.cargo.site/t/original/i/2d00ccb668a5e1d4eb6e0a0c18a3e8991b48ecf93e551a353c5b5278e13a22ee/Embrace-Failure-Lightbox2.jpg)