Audi e-tron

It was a nice opportunity to work on the photography of an electric car and help to set a more positive trajectory for the future. This was an unusual shoot because anyone familiar with working with automotive clients, particularly german car manufacturers, will be aware that they can have a few surprises of their own up their sleeves; but we made the most of the situation. Following on from the success of 72andSunny’s Audi x Maisie Williams ‘Let it go’ Superbowl spot, this was a further extension of Audi’s desire to experiment with a more real style of photography. This shoot took place just before the pandemic in Vancouver, 2020.
Art Direction
Alex Rank

Collaboration with Anders Stake, Simone Moessinger, Rey Andrade, & the kind team at 72andSunnyAmsterdam