Adidas Metrowrap Insides
Each MetroWrap cover also had a corresponding inside pattern. We developed a counter system for the masthead which referenced how far we'd got into the Olympic diary.
Role: Illustration, Design & Typography
Collaboration with: Sid Lee: Dan Brooks, Dan Chandler, The Church of London, & Metro.
Production by: Paul Fitzgerald, Minh Tu Nguyen
Collaboration with: Sid Lee: Dan Brooks, Dan Chandler, The Church of London, & Metro.
Production by: Paul Fitzgerald, Minh Tu Nguyen
![](https://freight.cargo.site/t/original/i/8fc823177fa6d99584bfc2d49372711b45d1ccf2992b48d55c432422fd5f4066/Adidas-MetroWrap-Patterns-2012_0.jpg)
![](https://freight.cargo.site/t/original/i/b920e88faac90d6182f4ceeeb06ab3adf070de0c3bc7601bc80c1436b635511f/Adidas-MetroWrap-Patterns-2012_2.jpg)
![](https://freight.cargo.site/t/original/i/1ce97e6f3892ef4bce96a96d7e60b11430cf80c8a91b3c11377d873ab265d90f/Adidas-MetroWrap-Patterns-2012_3.jpg)
![](https://freight.cargo.site/t/original/i/022c6664c11d75430200aeb78d925bb1898598a10a4c682b977cdfc60e45fd01/Adidas-MetroWrap-Patterns-2012_4.jpg)
![](https://freight.cargo.site/t/original/i/686c39ddbe1b6e63c7fd226d9136f466d6c8ed6f04c4c5febeb1c749962c1ae9/Adidas-MetroWrap-Patterns-2012_5.jpg)
![](https://freight.cargo.site/t/original/i/42c993ecb35d7b4ad18e200c6a6db4d4656799a30469e1289a947a2e7cea6fa0/Adidas-MetroWrap-Patterns-2012_6.jpg)
![](https://freight.cargo.site/t/original/i/e467872d8c61c9182d99811b8e93d84b93fc7b06e93bacf6d11c10d99bce3f29/Adidas-MetroWrap-Patterns-2012_7.jpg)
![](https://freight.cargo.site/t/original/i/4c2c07932b6cf5fb93375987369320b2c2779a7e529877f939d59d323483fd15/Adidas-MetroWrap-Patterns-2012_8.jpg)
![](https://freight.cargo.site/t/original/i/b50d4255c56cf4831e5242bd23e4c869e611ca69f7bfb5c73333cdcc53031183/Adidas-MetroWrap-Patterns-2012_9.jpg)
![](https://freight.cargo.site/t/original/i/d672000a02236dfb2467f447b90535e046bdd4e10dc6c435585050fe1b7f6aae/Adidas-MetroWrap-Patterns-2012_10.jpg)
![](https://freight.cargo.site/t/original/i/fae73b7d80357030eca5e509f3759435652de6aa879c6a5bfb98ad25ae741cfc/Adidas-MetroWrap-Patterns-2012_11.jpg)
![](https://freight.cargo.site/t/original/i/db638656d12e77c7e3f169e826ec6853be93e1a8acd30acab0cf0d1b907b81fe/Adidas-MetroWrap-Patterns-2012_12.jpg)
![](https://freight.cargo.site/t/original/i/9f7ed2d9b4f4c2557e223eabf0d948b6a69b1eb612e8e3527e325b36f520ce43/adidas-pattern-armitstead-3_2.jpg)
![](https://freight.cargo.site/t/original/i/567167ab9e26e5639ff5fc41e7376479790c2b532874be8a04aab6938956ddee/adidas-pattern-brownlees_2.jpg)
![](https://freight.cargo.site/t/original/i/967ce99aa59f066ebe9d9a02b378ee8df05f286e62c9156187fce088a334988a/adidas-pattern-daley.jpg)
![](https://freight.cargo.site/t/original/i/768b6a95bb2174d4f75d545a1267398a0bf7433dccd445c86fa5aaa2560f7029/adidas-pattern-gb.jpg)
![](https://freight.cargo.site/t/original/i/19b85696b739e23c48c943b4187234126936f538571c884d961ca8b700e8a012/adidas-pattern-hoy-6.jpg)
![](https://freight.cargo.site/t/original/i/71b324439a1de68b510226cbfc175d2037875892e566dc9a6ecf15f5b949c870/adidas-pattern-idowu.jpg)
![](https://freight.cargo.site/t/original/i/75c430f87e912f589454d341e6f3e2152dbe2a1ef1d75740674a1c72b1cc708e/adidas-pattern-ramsey.jpg)
![](https://freight.cargo.site/t/original/i/529d04c4649765e3bad6dc35617446f1637d0bb7135fef3e03398e1351ef0d5d/adidas-pattern-reade-8.jpg)
![](https://freight.cargo.site/t/original/i/775e5085e57215871a629d0e745efeb217fd4382ab608302cc793cca16754ec6/adidas-pattern-reed-1.jpg)
![](https://freight.cargo.site/t/original/i/463920ef3087872f21ac734b5e766bf487e8ed80a63278e527f7f4d1be5a1f56/adidas-pattern-smith-7.jpg)