The nice thing about scrap books is that they are allowed to be a bit scrappy. Content is king afterall, and real-life work including projects such as ‘Hondamentalism’ and the Civic Type-R vinyls came directly from the raw creative energy that went into building inspirational material like this. Creative research leads to creative strategies - many a creative department could learn from this.

Collaboration with: Pretty much the entire W+K Creative Department at the time:)