![](https://freight.cargo.site/t/original/i/39522095ae0567a1bc28c30f98197ca0b2d3ff2477f8385ab87e31107a4c2250/Book-Of-Speed-Cover_o.jpg)
![](https://freight.cargo.site/t/original/i/94ab683369c56ac60d6ac3252269087407aaaed9a69cc28eb89ee2a9d9fd0c02/Book-Of-Speed-SpreadsSelec_o.jpg)
![](https://freight.cargo.site/t/original/i/b5adcd8f9e53f448feb67cf78f5f008d4d059e5c524b73ff8d30f7046c6ddcff/Book-Of-Speed-Soichiro-Closeup.jpg)
![](https://freight.cargo.site/t/original/i/8356935c32263ee3f388268b2855a28ee024e81059005451bf7d66ea05c6204c/Book-Of-Speed-CCentre_o.jpg)
The nice thing about scrap books is that they are allowed to be a bit scrappy. Content is king afterall, and real-life work including projects such as ‘Hondamentalism’ and the Civic Type-R vinyls came directly from the raw creative energy that went into building inspirational material like this. Creative research leads to creative strategies - many a creative department could learn from this.
Collaboration with: Pretty much the entire W+K Creative Department at the time:)
Collaboration with: Pretty much the entire W+K Creative Department at the time:)